When we see the same basic formula over and over, it all becomes easy to forget. But there are a few stand out Super Bowl commercials that viewers may remember. Plus haikus.
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It’s not enough to simply tell someone who you are or what you stand for. Actions speak louder than words. And a nearly 40 minute video dissecting the details of a production music track just scratches the surface.
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Knowing what’s new is exciting, but what about the thrill of discovery? If you’re familiar with the venerated history of library and production music, you know that there are countless treasure chests full of hidden gems still waiting to be discovered.
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Bound By Sound is a podcast that features interviews with industry professionals working at the intersection of music and film. The conversations are, in their own words, “casual, inspiring and a little geeky.” If you’re anything like us, that’s a combination that will always pique your curiosity.
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The best podcasts are often built on great conversations. And the best conversations we know are built on the universal language of music. With that in mind, we’re thrilled to introduce you to… WordLess — an experiential music podcast from The License Lab.
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Some people become divided, some people become united. Now music supervisors unite as they make the push to unionize.
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What makes someone stop scrolling to audition a track? While the reality is that taste is subjective and everyone has their own venn diagrams of reasons, track descriptions regularly show up as a primary reason editors and music supervisors push the ‘Play’ button.
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The entire License Lab team is quite literally all over the map with composers in cities like Nashville, New York, Portland, and our internal team in California, Washington, and Wisconsin. In that spirit we wanted to highlight a few Milwaukee artists who have spread their wings and are making waves on a national scale.
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With millions and millions of dollars spent on Super Bowl commercials and weeks of build up and teasers, it’s no wonder folks are analyzing these ads in an academic fashion. But no matter the tone of a spot, shouldn’t all music used be an integral part of the storytelling?
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We’re all familiar with the concept of “quiet time.” While this may conjure up images of a toddler being told to go to their room for a time-out, our friends in film and television production know it as something else entirely. There is a process called “capturing room tone” and it is one of the most essential tools in an edit.
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How many jingles can you remember? What were they selling? The jingle has a long and storied history, but you may have noticed a distinct decline in the marketing ear worms over the past few decades. What happened?
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Though LA based Music Clearance and Creative Consultant Megan Oddsen grew up just a stone’s throw from our studios near Milwaukee, we were just recently connected through the Twitter machine. We connected through the ether to chat with Megan about her time in the highly essential (though not highlighted nearly enough) side of the music industry, her Wisconsin roots, and a few of her favorite projects she’s worked on that you just might recognize.
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How has your role changed during the pandemic? Have you had to take on new responsibilities, old tasks, adding more to an already full plate? Don’t forget to PIVOT!
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Whether you’re just learning about us or have been eagerly following us for years, our blog is full of interviews, explorations, and sonic discoveries that give readers insight into our music, partners, composers, and industry. Here are a few standouts from 2020.
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Pandemics and dumpster fires aside, our dedication to sharing all manner of handcrafted sonic inspiration has never wavered. And while we love all of the releases we’ve put out this year, we’ve selected a few favorites from each of our curated labels.
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INDEPTH Sound Design shares the stories behind incredible sound design by breaking them down into digestible bits for directors, screenwriters, aspiring sound designers, and anyone who finds this kind of aural experience interesting. Witnessing the narration along with the visuals allows for a deep appreciation of the marriage of the two mediums.
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While working in the lab late one night, my ears beheld some grooves that were tight. But not every spooky spot needs the “Monster Mash,” “Thriller,” or Harry Belafonte. So we rounded up some of our most haunting albums for all of your Halloween licensing needs, complete with a ghoulish playlist of the stand out tracks from our entire catalog.
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What does segregation feel like? In 2018, NPR Member station 88Nine Radio Milwaukee created a feature-length documentary called Invisible Lines to try and answer that question. We worked with their creative team to assemble a cohesive score while supporting the raw and emotional moments of the film.
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