Josh Gudwin’s Magic Flow

TLL founder and creative director Daniel Holter is still hard at work behind the mighty mixing desk, but now he’s also getting in front of the camera on his YouTube channel.

Kicking off with a quick demo of Josh Gudwin’s new plugin called Magic Flow (available through Acustica Audio), Holter highlights the possibilities by focusing on drums performed by Sean Lane from an upcoming License Lab track from composer and Seattle-based artist Alec Shaw.

Holter pulls back the curtain on his producing and mixing as the brief walk through shows how Magic Flow “provides some sexy appeal to the whole thing” in the very early stages of the track, recorded live in Studio A at London Bridge Studios.

I find it really compelling, because even though the interface looks pretty… I don’t get lost in a whole bunch of controls or nitty gritty.

The demo makes special mention of how this tool—created by someone who has mixed huge songs for global pop superstars like Bad Bunny & Dua Lipa—can be used in the context of production music, synch music, music for film and television. It’s a video that talks about using a piece of technology in an imaginative and exciting way, making it an accessible watch for audio nerds, hobbyists, and creatives of all sorts.

If you dig this video, be sure to subscribe to Daniel Holter’s YouTube channel.