Underline the Tone
Accenting the tone of production with clear, minimalist themes is a little underrated. Nothing overtly flashy here, but highly intentional approaches to broader emotional storytelling can elevate a scene to the next level.
These UNDERscore albums have been crafted to Underline the Tone and enhance everything from the confidence of a truck commercial or extreme sports to animated short films or narrative documentaries.
Underwood (UND-41)
neutral, cerebral, waiting, curious, details
Tonal Focus: Design, Hypnotic, Building, Atmospheric
Our Summary: Synthetic tones and light percussive beats echo the pace of a scene. From laidback to frantic, the motion quietly partners with the instrumentation and minimal chord shifts.
For business-driven ads and transition scenes in documentaries or crime dramas that need to focus on movement and pace more than musical characteristics.
Undertone (UND-43)
drone, pad, effect, subtle, sound design
Tonal Focus: Tension, Space, Floating, Dark
Our Summary: For programming where subtlety is everything, these drone-like beds and sound design swells provide malleable atmospheres.
If “less is more” is part of your messaging, whether that be for an awareness campaign around vaping or dystopian teaser trailers, say exactly what you want to say with effective, minimal accents.
Under Construction (UND-32)
percussive, impact, bang, rhythmic, stomp
Tonal Focus: Exciting, Strong, Edgy, Bouncy
Our Summary: Lively but moldable to the tone of a story, this album features a percussive-only soundtrack with enhanced, warped sounds and high impact.
Applications like truck ads and extreme sports are easy fits, but they can also work for other narrative storytelling with time-lapse footage of construction sites or manufacturing facilities.
Understated (UND-35)
forward, minimal, loopable, motion, future
Tonal Focus: Uplifting, Achievement, Nostalgic, Confident
Our Summary: Plucky and oh-so-corporate, these minimal tracks fuel movement and industry. With a mixture of tracks that feature strings, piano, or synthesizers, there is a variety in tone for technological advancements, educational pursuits, or business portfolios.
A case can also be made for short animated films with inquisitive characters or quirky advertisements.