Enter the creative mind of Zach Golden. The East Coast Creative Director of Elias Audio Branding and the composer of the newest World Cup pneumonic was kind enough to give us a peek behind the curtain of how it came to life.
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Inspired by some of the hallmarks of the USWNT as they gear up for the 2023 Women’s World Cup, Rise Up Down Under features energetic hip-hop, inspiration strings, driving riff rock, genre mash-ups, and more.
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