Poppin' Along
Whether you need to pump up the crowd, add an extra spark of anticipation to a product launch, or get your followers to smash the like button, it’s all about the hype. What better way to dial up the action than with pop music? But we’re not talking formulaic, generic Top 40… you need something with a bit more personality.
Straight from the fired up lineup of our HypeKit label, these sub-genres of pop deliver with punched up and ultra promo-friendly characters from across the airwaves.
Hyperpop (HK-20)
Avant-garde dark pop and near-digicore built for the socially non-binary and youthfully nocturnal, featuring vocal samples that heighten the senses.
Spotlighted Attributes: Euphoric, Sensual, Insistent, Lively
Our Summary: A frenzied synth concoction full of animated, pitched up digicore and dark pop vocals in an album that is as melodramatic as it is playful.
Exploring the darker side of the youthful, nocturnal energy, these tracks work well for productions that vary from fashion-forward spots to dramatic action sequences.
Latin Pop (HK-19)
Passion and romance, reggaeton rhythms and playful synths all converging for a dance that drips with anticipation.
Spotlighted Attributes: Fiery, Pride, Bouncy, Anticipation
Our Summary: Signature reggaeton and Latin rhythms with carefully manicured, relatively minimal electronic textures and Latin percussion accents.
By leaving out the big vocal hooks and rhymes, there’s plenty of room for voiceover and visual storytelling for reality programming with sexy undertones/overtones, or even alcohol brands.
Smile Pop (HK-09)
Saccharine, radiant, and bursting with infectious joy, these pop promo tracks have been created to uplift and inspire, to provoke and energize.
Spotlighted Attributes: Driving, Optimistic, Scrappy, Whimsical
Our Summary: It wouldn’t be a pop music focus without at least one burst of sunshine and smiles, playing with a variety of bright genres including electro pop, indie pop, and synth pop.
For everything from hyper sitcom teases to daybreak news, youth culture to lifestyle spots.
Future Pop (HK-16)
Forward thinking promo constructions ready-made for crowd pumping heat inducers... trending support for influencer hopping, hypetastic features, technicolor adverts, and branded content marketing.
Spotlighted Attributes: Wild, Powerful, Cheeky, Moody
Our Summary: A delightful mixture of high-octane electronic bombasticity and tripped-out, confident beats, all designed to get the heart pumping and feeling good.
Trending influencers, ambitious product launches, and arena crowds are all ideal avenues to utilize the extra pop this album provides.
Additional pop perspectives:
