New Music Roundup - March 2020

Greetings from the Lab!

Let’s go crazy with two new irreverent singles plus a crazy-happy album from LMNTL Records. Make it to the end and you may ask yourself: where did they go wrong? OR where did they go right? We’ll let you decide.

Potential applications for each are listed below, so see if something gels with your story.

Label: LMNTL Records

Album: Happytastic (LMTL-016)

Brief Description: You know that person at the office who is a little too happy and chipper at 9 am on a Monday morning? This record is the personification of those people. Incredibly cheerful, optimistic, and genuine tracks full of folk pop instruments like ukulele, acoustic piano, lightly overdriven guitars, and background “ooohs” and “aaahs” to sweeten things up just a little bit more. Happytastic is really, really happy. But if you’ve got a case of the Mondays, instrumental versions are available for each track.

Applications: Positive spots with a happy-go-lucky demeanor from lifestyle and food brands. Think morning coffee, sunny vacations, and smiling (and possibly drooling) pets.

Prevalent Keywords: Friendly, Heartfelt, Optimistic, Bouncy, Happy, Cute, Playful

Genre(s) Included: Indie, Pop, Folk

Notable Track Titles:

Rise and Shine
Everything’s Just So Perfect
We’re Young

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Label: LMNTL Records

Track: All Up Into Yo Junk (LMTL-014)

Brief Description: In a TikTok world, sometimes it’s about being the weirdest one in the room. With comically pitched vocals, this memeworthy track brings a sizzurp-hangover edge and throbbing club beat. Slow BPM with plenty of ticking and bouncing elements to feed the brash confidence of this ridiculous lyrical mantra.

Applications: Perfect for outlandish social campaigns and attempts to “go viral.”

Genre(s) Included: Hip-Hop

For Fans of: Diplo, Mad Decent, Twerk

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Label: LMNTL Records

Track: Rocket Ship (LMTL-015)

Brief Description: The repetitive male vocal sample is backed by a trunk-thumping groove and an extreme amount of club swagger. You also get big beats of the 808, glitches, and an earworm of a lead line for the breaks.

Applications: Put this one on irreverent spots looking to turn some heads, oddball social videos.

Genre(s) Included: Hip-Hop

For Fans of: Diplo, Iggy Azalea, Tyga

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