Ambitious Blends
Welcome to Ambitions Blends, a closer look at some of the more unique, esoteric stylings we’ve created to help give a sound to the high-minded advertising boardroom speak within Dancing About Architecture.
We’ve included broad “Corporate Keywords” born out of whiteboard brainstorm sessions and All Hands zoom calls that you might see in a creative brief, along with our own succinct summary of the record.
Brazilectro (DAA-019)
Pop culture fusion from South America
Corporate Keywords: Edgy, Fun, Dynamic, Modern, Energetic
Our Summary: Bringing the vibrant and infectious rhythms of Brazil and fusing them with electronica creates a blend that will satisfy even the most vague marketing brief… as long as they want something “exciting.”
Paint By Number (DAA-012)
A fun palette of light & bright soundtracks
Corporate Keywords: Fun, Cute, Shiny… and did we mention Fun?
Our Summary: An oddball cast of characters for the “sunny” side of ad campaigns or animated storytelling aimed at parents of children with paws or toes. A bit off-kilter without getting too far into kitsch territory.
Mutant Jazz (DAA-010)
Late night trip through acid rain remix dystopia
Corporate Keywords: Cool, Hipster, Chill, Sophisticated
Our Summary: Jazz elements bring a vintage sound to modern remixes, balancing hipster vinyl bars and DJ booths. Some tracks lean towards upright bass and muted trumpets, others get lost in nocturnal, chilltronica rhythms. Think “fragrance ads” where the actor is doing their best Blue Steel.
Geek Beats (DAA-016)
Sound chips & gamer bits animate annihilation
Corporate Keywords: Retro, Arcade, Exciting, Action
Our Summary: Scratching the 8-Bit retro itch but unique enough for a new brand identity, this video game soundtrack has been leveled up with a heavy dose of powerful beats and unexpected moments. It’s (probably?) perfect for TikTok.
More unexpected combinations to dance about:
