Posts in Stories
Sound Advertising

With millions and millions of dollars spent on Super Bowl commercials and weeks of build up and teasers, it’s no wonder folks are analyzing these ads in an academic fashion. But no matter the tone of a spot, shouldn’t all music used be an integral part of the storytelling?

Read More
Capturing Room Tone

We’re all familiar with the concept of “quiet time.” While this may conjure up images of a toddler being told to go to their room for a time-out, our friends in film and television production know it as something else entirely. There is a process called “capturing room tone” and it is one of the most essential tools in an edit.

Read More
Virtual Crate Digging: The Light Beckons

There is something about a quiet underdog that stands out and the soft aura of an abstract watercolor is indicative of the hushed tones found within the indie soundscapes. And if that’s what you’re in the mood for, this record does not disappoint.

Read More
Virtual Crate Digging: Turntablism

Filthy and grimy aren’t usually favorable terms. But if you’re looking for something with a bit of an edge to match the attitude of the story, they can be lifesavers. Diverging from a world of clean cut samples and shiny synths can (in the right hands) lead you to far more interesting places.

Read More
Virtual Crate Digging: Vaporwave

To help define more of these elusive sounds of the Chill, Synth, and/or Wave subgenres, I stopped by Eyeballs & Eardrums to listen to Vaporwave. Tracks from this album have shown up in so many of our playlists and searches that I knew I would find some answers.

Read More