Synthful Motivation
uplifting bright corporate pop (OSPK-082)
“Motivation” can be such a vapid buzzword, tossed around in office staff meetings and Monday-related memes. But it can also be so much more than that. When the seeds of an uplifting culture are sown, the story is carefully told and matched with the right (perhaps synth-based?) soundtrack, that’s when “motivation” takes on new power that goes beyond the artificial and becomes genuine.
And that’s where composer Timothy Marks and his Synthful Motivation (OSPK-082) comes in. Leaning mainly on smooth synthesizers, upbeat electronic percussion, and organic keyboard elements, this bright and bouncy album from Organic Spark breathes new life into corporate pop.
There’s an easy, perpetual motion to tracks like “Casual Fridays” that maintains the positive energy through edit-friendly breaks and naive melodies.
Automated, nostalgic, and friendly, “Synergy In Numbers” is a great example of a feel-good trip to an 8-bit influenced soundscape with retro synth textures that entice the listener.
The fun and dreamy synth-based pop of Synthful Motivation will easily work for corporate, technology, and business applications, animated worlds, and creative advertising. And those who grew up in the 80s and 90s will undoubtedly connect this work to some early Nintendo memories and the magic those soundtracks held. Goodbye #mondaymotivation memes, hello synthesizer-fueled motivational grooves.
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